Product Managers are the key employees when it comes to defining, improving, strategizing, and collaborating for products. A survey of product managers from McKinsey found that 18% of product managers’ time is spent defining product strategy, 15% collaborating with technical and design functions, 12% engaging with customers, and 5% on team management and training.
Learn all about creative product managers and how you can hire them for your business in this blog.
Who is a creative product manager, and what skills do they possess?
A creative product manager is a well-organized individual that has all things set in their mind. From the product vision to the roadmap, a creative product manager is decisive and ensures everybody on the team is on the same page. A creative product manager’s qualities are different from what is required from a product manager. These minor qualities greatly impact product detailing, and therefore creative product managers help skyrocket your business.
A creative product manager has a take-charge personality, they are willing to try out “innovative ideas,” which might also require a little risk-taking attitude. They are constantly engaged in enhancing the product and the strategy used to market it. They are great observers and stay in constant touch with the customers and current market trends.
Palarino offers a few tips on hiring a creative product manager that possesses all the above skill sets.
Tips To Hire A Creative Product Manager
1. Hiring Intelligent People:
Most businessmen are scared to hire people who are smarter than them because they think they won’t be able to handle such employees. This thinking leads to the slow growth of a business. Hiring people more intelligent than you should be your 1st criterion while interviewing a candidate. Why? Because an intelligent candidate has more to offer to your company. They bring innovative ideas and can level up the business process.
Product management recruiters fail to understand that talented people are going to upscale their own company, which at the end of the day, is beneficial for their business. It is better to invest in geniuses than in average individuals. Therefore, burst the myth and hire a creative product manager that is talented, intelligent, and ready to take your business to the next level.
2. Put Your Glasses-On For Searching PMs From Strong Tech Backgrounds
Every job comes with a set of requirements. Identifying the requirements of a product manager’s job and finding an employee who is just the right fit for the job role will certainly make your task easy.
Product management recruiters should keep in mind that individuals having a strong technical background will prove to be an asset to the company. As a product management recruiter, you want someone who knows what the job requires and is ready to deliver that. So, you don’t have to invest your time, effort, and money constantly training them for it.
3. Creative Problem-Solving Skills:
A creative person has a unique way of coming out of a problem, and the fact is that they always have a solution. Sometimes, they have multiple solutions because their brain can’t stop at one solution. The product market definitely requires creative individuals as with products, Different people can have different experiences with the same product, and sometimes these experiences are not in favor of your brand.
A creative individual is needed to resolve customers’ problems and satisfy their needs. Therefore hiring a candidate having creative problem-solving skills can prove to be a fair deal for you.
4. Passionate leader:
You might wonder why a product manager requires leadership skills. Well, a product manager not only ideates and strategizes the product strategy but also launches and applies the marketing strategies that require an entire team’s help. Collaborating with the marketing, sales, and customer service teams do require leadership skills. Only an effective leader can successfully get the work done from their team members without any trouble because of their great communication skills and personality to take charge of situations. So the product management recruiter should consider this skill set when hiring a creative product manager.