Product management is a widely growing field. Many candidates are finding this field appealing. If your organization has shortlisted the candidates to be great product managers, it is important for you to know the must-have qualities of a good product manager.
Here are the must-have qualities to look for in a good product manager, as per the product management consultants. Let’s find out.
Passionate for Products
Product managers must be in love with the products. They should have the ability to recognize outstanding products and admire them. They should be able to tell you about the product, why some customers love it, and why some are not giving good reviews.
It is essential for a product manager to look at what needs of the customers are still not fulfilled and how they can take steps to improve the product. Depicting passion about the products always results in the development of something great.
A product manager is also sometimes called mini-CEO. He should be able to understand the current product strategy to see how it aligns with the overall strategy of the company. Additionally, understanding the product vision and knowing how it will generate value for the customers is also important.
The shortlisted candidate for a great product manager must know the unique selling proposition of the company to clearly articulate the strategies. In short, your company needs a long-term roadmap to build good products. This all will help in creating a winning product that will surely delight the customers.
Build Excellent User Experience
In the competitive world, building an excellent user experience is the need of the hour, and the product managers hold a key part in it. They should know to design interaction diagrams and test them to build emotive visual designs to fulfill this. Many of the teams don’t have the comfort of having a visual designer and interaction designer. But the product manager fulfills the responsibilities of an interaction designer and appoints someone else to do visual design.
Even with the presence of an interaction designer, a product manager should perform to the top of his ability to demand the very best. He should hold the skill of telling when the design is good and when it is bad. Having the ability to see if the product is meeting the demands of the customers in the most efficient way and if all the interactions are going well together in a logical manner is what makes a good product manager.
Empathize With The Customers
It is very difficult to find a product manager who has relevant experience in your industry. But always hire the one who deeply empathizes with your target audience. You have to pay extra attention if you are developing a consumer product. Check whether the product manager knows who the target market of the product is or not. Therefore, a candidate should empathize with the customers and respect them.
Ability to Prioritize
Being able to prioritize which work to do first is one of the vital qualities of a product manager. Once the product manager knows the art of prioritization, your company can make a good mark in the market. The product manager should form the product strategy with the individual features and prioritize them accordingly to acquire the maximum returns.
Building and developing a product is a collaborative process, so a product manager should be of a collaborative nature. No wonder the product manager is the leader of the product, but still, most people in the development team do not report directly to him. Furthermore, various functional groups and consumers show product requirements, and these all requirements are equally important. Therefore, a product manager should hold power to inspire others rather than be dictatorial.
He should be able to tell why he is choosing a particular feature over others for any product. He should be confident and assertive while stating his reasons for choosing a particular thing.
Product managers should know how to execute the plan. In other words, they need to get things done. There are a million things to do before shipping a product, and the product manager should be an expert in doing all those things. He needs to write marketing copies, edit HTMLs, to name a few. Many times, he is the one who has to do PR also. Thus, he should go beyond his limits to make the product a grand success.
To Sum It Up!
It is needless to say that a good product manager must have the above-mentioned qualities. At the end of the day, the responsibility of making things happen relies on him.
PALARINO PARTNERS believe in building world-class product management teams. This will not only reduce the cost of mis-hire but also makes your product a grand success in your organization. So, without ado, contact for further assistance, and they will march your organization towards victory.