If you are a business owner, hiring the right kind of people is crucial to your overall success. Finding the right candidates often isn’t the easiest of tasks. In this guide we are sharing some great tips and hints to help you identify the most skillful and best suited project manager for your position.
What Is A Product Manager?
A product manager is mostly responsible for the development of various products that are created by the company itself. They will be also focusing on various key aspects of a product (including the business strategy itself). They must also specify how the product will function for its users and manage the launch of the features and the products themselves. They will be able to determine whether or not such ideas are fitting to the business model or philosophy.
What Is A Product Manager’s Role?
The product manager has some responsibilities that will fit into their role. They are as follows:
Overall Strategy: The product manager will lay out the strategy with the development team. The communication will help the team understand the intent behind the product and the release. The product manager must develop a road map that begins with the start of developing the product all the way up to its initial release.
Handling Releases: A product will likely be released in phases. And it might not be available to the general public just yet. It is the responsibility of the product manager to set a certain timeline and schedule so the development team can be able to engineer the intended features by a certain time period. This also includes testing and even making revisions if and when needed.
Developing and Executing Ideas: Every product is born from an idea. So it is important for a product manager to find the right kind of ideas that will form into a new product. This will mean that the product manager must communicate with the appropriate people in the business. For example, the product manager should consider communicating with the marketing department over the course of time. The marketing department will often perform some kind of market research that will determine their target customer’s needs, desires, problems, and so on.
Managing and Prioritizing Features: It is important for a product manager to arrange the features in order of priority. The more there is a need to solve a customer’s problem, the quicker a feature will be released within the product in order to solve it. This is where the product manager and the engineering team must work together to ensure that each feature is working properly with little to no flaws.
How To Hire The Right Product Manager
The hiring process to fulfill a position (be it management or low-level position) is a daunting task. But you can be able to make it easier on yourself by learning how to take the necessary steps that will make hiring a lot smoother on your end. Here are some things to do when you are looking for the right kind of product manager:
Be patient: Keep in mind that hiring someone to fulfill a position is a time-consuming process. It won’t be filled at the snap of a finger. That’s because you need to find the right person who is competent, qualified, and able to perform the task without any trouble.
Consider experience and competence: If you are posting a job or recruiting potential applicants, it is important to know of two things: how long have they been involved in product development and how much of an understanding do they have of it. Someone on a development team may rise to the role of product manager after developing a few products here and there. The better experienced a candidate is, the more likely a fit they might become.
Find someone who can solve problems, no matter how complex: A product manager must be a problem solver. Things can go wrong during the product development phase. It is up to the manager to look them over and determine the best solution going forward.
He/she must be creative and have ideas: It’s always a good idea for a product manager to always be in search of ideas. They can find one when they least expect it and be able to relay something to the marketing team or anyone involved with customer research. Remember, every successful product comes from an idea that is aimed to solve a customer’s problem (and not create some kind of marketing hype).
Find someone who is OK with failure: In business, no one ever gets it right on the first go. And if they say otherwise, they’re probably lying. It’s OK for something to fail over and over again. A great product manager must be prepared to go back to the drawing board and try again if things go south. If you find a candidate with that level of patience, they should be a high priority in your book.
Scout LinkedIn references: LinkedIn is a great tool for finding suitable candidates. On this social site you can seek candidates based on their qualifications and skill level, check out background information and even invite candidates to apply for your opportunities.
Ask friends and colleagues: The best candidate for your job isn’t necessarily one who is without employment at the moment. In many cases, the right employee might not be in the market for a job at the moment. Asking colleagues and friends about prospective candidates with the right skill level is a great way to find those hidden gems who never even applied for your advertised positions.
Use a headhunter: A headhunter is someone who seeks out suitable candidates and approaches them with an attractive job offer. These experts are superb for negotiating terms with prospective employees or to convince them to abandon their current position and make the switch to your firm.
Shortlist your candidates: It is important to keep a file on all available candidates and to shortlist your candidates as you continue scouting for talents. Shortlisting and making notes on all the strong points and positive attributes of candidates is a great way to weed out your list and to identify the best from the rest.
Your product manager will be someone who will be taking on a crucial role in your business. And they will be the point person when it comes to the development of products. They might be one of the central people that will be filled to the brim with ideas that may excite you enough to learn more. Find someone who will fit the mold in becoming a great product manager and your business may propel to new heights. Be sure that your hiring someone who is competent, knows how to manage a team, and is able to communicate and collaborate regularly with various levels of your company.